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The excitement aroundTerrifier 3, written and directed by Damien Leone, and starring David Howard Thornton and Lauren LaVera, has horror fans talking. Reports from early screenings claim the opening scene was so disturbing that viewers walked out and some even became ill. However, many believe this could be a marketing strategy to build hype, especially after recent horror films have failed to meet expectations.

While the movie promises intense scares, fans are left wondering if it will live up to the claims or be another case of promotion over substance.
Can Terrifier 3 Live Up to Its Hype or Is It Just Another PR Stunt?
Terrifier 3is stirring up the headlines with its intense opening sequence, resulting in audience walkouts and even an incident of vomiting during the first UK screening of the movie. This third installment in the popular slasher series, created by Damien Leone, continues to follow the murderous antics of Art the Clown, played by David Howard Thornton.
Unlike its predecessors, this movie is perfectly set during the Christmas season. And takes place five years after the events ofTerrifier 2, focusing on survivors Sienna and Jonathan Shaw as they attempt to rebuild their lives. Further, according toLADbible, the film’s premiere in the UK elicited extreme reactions from viewers.

The PR team of the movie confirmed that the graphic nature of the opening scene was so shocking that it played a role in preventing the film from securing Hollywood funding. As a result, nine attendees walked out within the first few minutes, and by the end of the screening, that number had risen to 11. Additionally, one audience member also experienced nausea.
Terrifier 3 Fantastic Fest Review — Bloody Threequel Attempts to Overexplain Its Mythos
This early reception suggests thatTerrifier 3may be tapping into the same buzz that madeTerrifier 2a surprise hit. Further, given the dramatic reactions during the latest screening, some fans on social media speculate that these walkouts and the overall shocking response may be part of an intentional marketing strategy to generate hype for the new film.
Fans React: Is Terrifier 3’s New Claim a Smart Marketing Move?
Horror movies are known for using jump scares to shock viewers and create a sense of surprise, but not all films execute this technique effectively. The genre has often been criticized for relying heavily on familiar tropes and featuring subpar acting. In many cases, the buzz surrounding a horror movie before its release seems to be mostly driven by PR efforts aimed at building excitement.
So, when fans stumbled upon a post from Discussing Film on X, they became convinced thatTerrifier 3’srecent claims were simply a clever marketing tactic.

There’s no way this isn’t a marketing scheme… i wanna be paid to walk out from the opening scene of a movie
HORROR FANS BE LIKE 🤣pic.twitter.com/yo4OFnp6Vu
I’m all about horror movies, like they’re one of my favorite genres, but I’m so sick of seeing these kind of reports every year lol
This never turns out to be reflective of the movie. Always a let down.

This is the most transparent marketing scheme I’ve ever seen in awhile 💀
Several horror films likeTarot, Night Swim, Imaginary,andThe Watchersgenerated significant buzz before their releases, largely due to clever marketing strategies. However, many of these movies ultimately fell flat once audiences watched them.

‘It’ll never actually happen’: Terrifier 2 Director Submits Movie That Made Viewers Vomit and Pass Out for Oscars Nomination Just So He Could See Academy Members Squirm
WhileTerrifier 3has created a lot of excitement and intrigue, especially following its bold promotional claims, it remains to be seen if it will deliver on the expectations or fall flat like some of its predecessors.
Terrifier 3is scheduled for a theatrical release on June 16, 2025.
Sakshi Singh
Articles Published :1436
Sakshi Singh has written over 1,300 entertainment articles, mostly about Netflix shows and reality TV. She’s spent the last two years covering everything from surprise engagements to shocking eliminations and previously wrote for Essentially Sports in their Netflix Junkie division. A self-proclaimed reality TV addict, Sakshi has watched all 48 seasons of Survivor and never misses a new dating or competition series. She loves watching how strangers meet, fall in love, team up, or betray each other - it’s the mix of strategy and drama that keeps her hooked. When she’s not glued to a reality show, she’s usually watching a crime thriller or tracking the next big streaming hit.