Recently, rumors were circulating about the price ofNvidia’s upcoming 4070 Ti GPU, with many PC gamers assuming it would exceed $899. However,Wccftechreports that multiple sources have learned that Nvidia intends to market the upcoming GPU at an aggressive price point.Nvidia infamously un-launchedits 12 GB RTX 4080 card, which was rumored to be the upcoming RTX 4070 Ti. Amid reports of melting power cables and lackluster sales of the RTX 4080, industry insiders wondered what Nvidia might do to regain the momentum that followed the launch of the RTX 4090.RELATED:Persona 5 Royal’s PC Release Has Passed Elden Ring In Metacritic RatingsWhile some vendors had taken preorders for the RTX 4070 Ti at an $899 price point, it now appears the 4070 Ti will launch with a $799 cost. This is good news for PC gamers disappointed with the high cost of both the RTX 4090 and 4080 GPUs. It’s more good news for Nvidia, especially as excitement builds about thepotential of its next-gen GPUs.
Nvidia dominates the PC GPU market, with its primary competitorAMD controlling 18% of the market. Given the graphics giant’s market share, some gamers wondered why it would opt for a lower price point on a highly expected GPU. One likely explanation is that US authorities delayed the 25% tariff on GPUs by 9 months.
While the tariff delay likely factored into Nvidia’s decision to reduce the cost of the RTX 4070 Ti, it’s more likely that lackluster sales of the RTX 4080 drove the decision. Many PC gamers felt that the RTX 4090 was a better value, despite a slightly higher price.
The PC gaming community appeared sharply divided by the RTX 4090 GPU’s cost. Some gamers praised the performance boost the card provided, while others felt the $1,600 price was unreasonable and inflated the cost of high-performance GPUs, making them inaccessible to many players.
Those who hoped the RTX 4080 would open the new GPU generation up to more gamers were shocked when the cards released for a staggering $1,200 a pop. A $799 4070 Ti could give gamers the price/performance combo they’ve been looking for and form a new flagship model for Nvidia.
