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Senua’s Saga: Hellblade 2, the upcoming sequel toHellblade: Senua’s Sacrificefrom Ninja Theory, is one of the biggest Xbox game releases this year, coming on May 21. The first game was very well received by fans and critics, and players are now looking forward to playing the sequel.
However, there has been very little marketing around the game from Xbox, and many may not even know that the game drops next week. Fans are now worried that this could badly impactHellblade 2developer Ninja Theory, and they might also be shut down if the game does not perform well.
Hellblade 2 Is in a Bad Position Right Now
Hellblade 2is coming to Xbox Series consoles, PC, and Game Pass. Xbox recently shut down multiple studios, includingHi-Fi Rushdeveloper Tango Gameworks andRedfalldeveloper Arkane Austin, and players are of the opinion that Ninja Theory could see the same fate if things don’t pick up in favor of its upcoming game.
“Where is the Hellblade 2 marketing?”: After Arkane Austin’s Closure, Fans Worry for Ninja Theory and Hellblade 2
One player posted a picture of the game listed on the“top selling Steam games”chart and showed that, given how much players have loved the first game, there is not much hype for the sequel. The game, as per the shared image, was in the 248th position, and now, at the time of writing, it is in the 212th place.
Oh my god…………https://t.co/vUUHsiMHS9pic.twitter.com/k7ik5Epw2e
— Sultan 🗡️ALIEN HOMINID IS BACK🔥🔥 (@SultanPSN)June 14, 2025
The game is the 62nd most wishlisted game as perSteamDband has just over 21k followers, as per the“Most followed upcoming Steam games”list. Fans are worried that with just 7 days to go until the launch, the game is in a bad position, and with themarketing from Xbox, it will be hard for it to succeed financially, especially because it is also coming to Game Pass on day one.
Fans Believe in Hellblade 2 and Ninja Theory but Think It Might Fail
Several fans have said that the game will be amazing and much better than the first game, which is what the developer has also said as it builds upon the best aspects ofHellbladeand improves it, but the main issue is that the game is facing the hype around it and it’ll cost the developer and Microsoft.
Hellblade 2 Gets Lifesaving Upgrade after Devastating Backlash Ahead of May 21 Game Pass Release, Report Claims
One fan reacted to the game being so down on the Steam sellers list by saying that“I think the game will be awesome, but the lack of advertising/marketing will do its part,”while another fan straight up said that“everyone at Ninja Theory should start looking for jobs,”hinting that Microsoft might close the studio if it does not meet the sales expectations.
I think the game will be awesome, but the lack of advertising/marketing will do it’s part…
— Ruttkay Tamás (@RuttkayTamas)July 30, 2025
Some fans added that the hype around the game ended when the resolution and the game being locked at 30 fps were announced, and the slow marketing for the game has done no good.
Crazy that any hype the game had just disappeared after they announced the resolution and being locked at 30fps
— Carey P (@Execution17)July 09, 2025
One user also said that they want to support the developer and the game, but they are not willing to buy it at a price tag of $50. What are your thoughts aboutHellblade 2? Do you think Ninja Theory faces the threat of being shut down? Let us know in the comments.
Rohit Tiwari
Gaming Editor
Articles Published :957
Rohit Tiwari is a Gaming Journalist and Editor at FandomWire. With a Master’s degree in Mass Communication, Rohit combines academic insight with a passion for the games and the stories they tell. When he’s not busy playing games, you’ll find him reading or catching a football game.
